Extending Marshall McLuhan – Second Edition
Chapter 16. The Print
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Content and extension: The content of the print is a visual image and hence the print extends the eye.
LOM: The print enhances the visual appearance of things, obsolesces verbal description of objects or events, retrieves visual memory, and reverses into the digital image represented by a series of 0s and 1s.
There is not much to comment on the impact of the print, as it has been obsolesced by digital images and computer graphics and the hard-copy output of the printers connected to computers. ← 155 | 156 →
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