Extending Marshall McLuhan – Second Edition
Chapter 40. E-Mail, Instant Messaging (IM), and Short Message Service (SMS)
← 320 | 321 →
· 40 ·
E-MAIL, INSTANT MESSAGING (IM), AND SHORT MESSAGE SERVICE (SMS)
Content and extension: The content of e-mail, IM, or SMS is the text messages that extend the postal system, the written word, and the mind of the sender.
Cascade: The cascade is from the mind of the sender to the spoken word to the written word to e-mail (or IM or SMS) software to the transmitting computer (or cell phone) to the Internet (or a cell phone network) to the receiving computer (or cell phone) to the e-mail (or IM or SMS) software to the written word on the computer monitor (or cell phone) to the eyes of the human receiver.
LOM: E-mail (or IM or SMS) enhances personal communication, obsolesces fax, retrieves the postal service, and reverses into spam.
The three communication protocols treated in this chapter handle, by and large, one-to-one communication, whereas the communications protocols in the next chapter, bulletin boards, Usenets, Listservs, and blogs, entail ← 321 | 322 → one-to-many communication. The one exception is e-mail, which can be sent to a list of more than one individual. E-mail and IM are transmitted by the Internet whereas SMS (a.k.a. text messaging or texting) is a smartphone function. E-mail and IM differ from SMS in that they are asynchronous.
All three forms of one-to-one messaging, e-mail, SMS, and IM, have an oral chatty character to them. This is particularly...
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.