Extending Marshall McLuhan – Second Edition
Chapter 1. “New Media” and Marshall McLuhan: An Introduction
1.1 Objectives of This Book
1.2 The Methodology Employed and What the Reader Can Expect to Find in This Book
1.3 What Are the “New Media?”
1.4 The Changing Figure/Ground Relation With the “New Media”
1.5 A “New Media” Taxonomy
1.6 A Medium Is a Technology Is a Tool Is a Language Is a Medium Is a…
1.7 Standing on the Shoulders of a Giant
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