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Talking Tobacco

Interpersonal, Organizational, and Mediated Messages

Series:

Stuart L. Esrock, Kandi L. Walker and Joy L. Hart

Despite the widely recognized toll of tobacco and increasing action to curb tobacco use (e.g., increased excise taxes, smoking bans), smoking continues. Numerous messages about tobacco, smoking, and health circulate throughout society, but in spite of the prevalence of such messages and the importance of how they are constructed and interpreted, too little communication research has been dedicated to understanding and assessing tobacco-related messages. Talking Tobacco addresses the shortcoming. Featuring the work of top communication scholars, the volume advances theoretical knowledge, reviews state-of-the-art research, and shares new findings and insights on a variety of tobacco-related areas ranging from tobacco control efforts to corporate representations.
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Contents

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Extract

Acknowledgments

1   What’s All the Talk About? Communication Perspectives on Tobacco Issues Joy L. Hart, Stuart L. Esrock, and Kandi L. Walker

Section One: Interpersonal

2   Social Identity and Antismoking Campaigns: How Who Teenagers Are Affects What They Do and What We Can Do About It Meghan Bridgid Moran and Steve Sussman

3   A Complicated Conversation: Tobacco Use and Misuse in Native American Communities Kelly Mella

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