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Talking Tobacco

Interpersonal, Organizational, and Mediated Messages


Edited By Stuart L. Esrock, Kandi L. Walker and Joy L. Hart

Despite the widely recognized toll of tobacco and increasing action to curb tobacco use (e.g., increased excise taxes, smoking bans), smoking continues. Numerous messages about tobacco, smoking, and health circulate throughout society, but in spite of the prevalence of such messages and the importance of how they are constructed and interpreted, too little communication research has been dedicated to understanding and assessing tobacco-related messages. Talking Tobacco addresses the shortcoming. Featuring the work of top communication scholars, the volume advances theoretical knowledge, reviews state-of-the-art research, and shares new findings and insights on a variety of tobacco-related areas ranging from tobacco control efforts to corporate representations.
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About the Authors


Stuart L. Esrock (Ph.D., Bowling Green State University, 1995) is an Associate Professor in the Department of Communication at the University of Louisville. He teaches courses in communication technology and strategic communication, and directs his department’s internship program that places 25-plus students each semester with area companies and non-profits. Esrock’s research work focuses on tobacco issues, strategic communication campaigns, and digital technologies. While on sabbatical from his university duties, he served as Communications Director for the statewide Kentucky Health Investment for Kids campaign to raise the cigarette excise tax, leading to several research publications about tobacco control message framing and campaign strategies. Prior to his career in academe, Stuart worked in broadcast news and advertising/public relations for 10-plus years at several locations including KMOX/CBS Radio and the Neiman, Maring and Kanefield agency, both in St. Louis. He currently serves as a board member of the American Advertising Federation-Louisville and is part of a University of Louisville task force to improve undergraduate educational experiences. He has also served on the boards for the American Lung Association of Kentucky and the St. James Court Historical Foundation.

Kandi L. Walker (Ph.D., University of Denver, 1999) is a Professor in the Department of Communication and Co-Director of Interdisciplinary Programs for the International Service Learning Program at the University of Louisville. Dr. Walker’s research explores the intersection between health, interpersonal, and personal communication. One key area of her research focuses on communicative issues related to tobacco marketing and issues surrounding perceptions and communication...

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