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Happiness Management and Social Marketing: A wave of sustainability and creativity

Edited By Rafael Ravina Ripoll, Luis Bayardo Tobar Pesántez, Araceli Galiano Coronil and José Marchena Dominguez

In these moments of health crisis, happiness management and social marketing are not teaching that it is possible to build a more committed, innovative and productive society. To achieve this end, countries and organizations must undertake a wave of human resource policies and actions that stimulate individuals’ happiness and creativity. In this way, a new economy can emerge that holistically promotes social welfare, equality, and talent.

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Ph.D. Ana Fondón-Ludeña

King Juan Carlos University (Spain)

Ph.D. Andrés Salas-Valina

University of Valencia (Spain)

Ph.D. Anna Ferrer-Franco

Hospital Doctor Peset (Spain)

Ph.D. Antonio Rafael Fernández-Paradas

University of Granada (Spain)

Ph.D. Araceli Galiano-Coronil

University of Cádiz (Spain)

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