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Data-Driven Problem-Solving in International Business Communication

Examining the Use of Bilingual Web-Based Tools for Text Production with Advanced English as a Foreign Language Professionals


Alexander Zielonka

This study challenges the traditional approach of focusing on English as a foreign language learning in international business settings. The primary objective in such settings is to successfully create a linguistically correct document. Rather than relying on accumulated incomplete individual language knowledge, an alternative approach is to «solve a written language problem» by employing online tools to search for certain unknown technical terms. The author of this study advocates that the use of bilingual text search engines as a more viable problem-solving tool than traditional online dictionaries. Therefore, he examines how well participants are able to select correct verb-object expression using either an online dictionary or a bilingual text search engine.

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Preface and Acknowledgments


In the course of writing the present dissertation, I was faced with the formidable, yet appealing task of reviewing immense amounts of literature, having numerous discussions and reflecting on countless possibilities until I finally narrowed my topic down to a niche so that it would shed light on English language issues in business from a novel perspective. Although this work contains elements from linguistics, cognitive psychology and economics and may present the reader with an unusual way of looking at language, I truly believe that it will make a contribution to interested professionals in search of solutions either for their own application or for assisting others in gaining a different access to solving language problems. At the age of eight, I started studying foreign languages and it has always been my dream to inspire and help other people recognize the beauty of and the logic behind languages. I went through decades of trial and error, constantly seeking new ways of learning languages more effectively. My journey finally gained momentum when I was given the opportunity to do professional research on my lifetime topic. I therefore express my profound gratitude to my Ph.D. advisor Prof. Dr. Klaus Breuer who has given me, as an external Ph.D. candidate with a full time occupation, the chance to write my dissertation at his chair. Not only has he provided me with expert advice and assistance of highest quality whenever I requested it, but he has also shown to be a very warm-hearted...

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