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Research Methods and Techniques in Public Relations and Advertising

Bayram Oguz Aydin and Emine Sahin

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.

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Discourse Analysis in Relation to a Social Movement (Habibe Akçay Bekiroğlu)


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Habibe Akçay Bekiroğlu1

Discourse Analysis in Relation to a Social Movement


People need the power of societies to feel the support of people who think like them. The individual who is in search of meaning for his own life considers the collective movement as an opposition and the point of establishing himself. Social movements as the manifestation of the displeasure and rebellion against sanctions are the nerve endings of the opposition periods. These movements may cause important problems in the long term for governments who cannot analyze the processes accurately and cannot interpret these processes.

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