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The Elites of the Media versus the Elites of Politics in Poland

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Edited By Zbigniew Oniszczuk, Dagmara Głuszek-Szafraniec and Mirosława Wielopolska-Szymura

This book is the fruit of scientific research conducted using quantitative and qualitative methods regarding the mutual relations between the media elites and the political elites in Poland. The authors of this work focus on several virtuous aspects of this issue: on the characteristic model of opinion-forming journalism, also on the differences presented by female and male journalists in the assessment of the relations between politicians and journalists, as well as on the differences between local and national level of mass media in terms of external and internal autonomy of journalists, next on the importance of opinion-forming media in the process of creating a sense of political subjectivity in their recipients, and finally on the phenomenon of politicization of cultural issues in opinion-forming weeklies in Poland.

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6. Politicization of Press Coverage on Culture in Opinion Weeklies – Word and Image

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Matylda Sęk-Iwanek and Mirosława Wielopolska-Szymura

6.   Politicization of Press Coverage on Culture in Opinion Weeklies – Word and Image

Abstract The authoresses aim at presenting the tendency to politicize culture in opinion weeklies in Poland. The research they conducted consisted in the application of quantitative content analysis in combination with qualitative analysis of texts and visual elements. The first part of the chapter discusses theoretical issues connected with the area of research, namely the conceptual scope of the term “culture” and its reference to the concept of politicization as well as the methodology applied. The results of the quantitative research made it possible to present the scope of politicization in the coverage of culture in individual opinion weeklies as well as the thematic and genre structure of the above-mentioned press publications. A qualitative analysis of selected exemplifications of politicized texts on cultural themes was also carried out, which allowed to indicate the most important features of the ongoing world view discourse. The second part of the discussion presents the results of visual elements analysis. The research included photographs and illustrations accompanying press texts on cultural topics. The analysis also took into account the organization of texts and their framework. Hereby, three types of visual representations in press texts devoted to culture were highlighted: transparent illustrations, significant illustrations (images accompanying texts), and satirical visual genres (functioning independently).

Keywords: Opinion weeklies, cultural issues, politicization of culture, artist, left- and right-wing media, satirical cartoon, caricature, press...

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