Show Less
Restricted access

Digital Marketing Applications

Edited By Hatice Aydin

To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an overview about important technologies behind digital marketing and cover deep studies from marketing discipline that evaluate digital marketing, applications, and new trends.

Show Summary Details
Restricted access

Contents

Extract



List of Contributors

Section 1 Origins of Digital Marketing

Aysel Kurnaz

1 The Effect of Digitalization on Marketing Paradigm

Orhan Duman

2 The Internet of Things and Digital Marketing

Section 2 Applications of Digital Marketing

Özer Yılmaz

3 Search Engine Optimization

You are not authenticated to view the full text of this chapter or article.

This site requires a subscription or purchase to access the full text of books or journals.

Do you have any questions? Contact us.

Or login to access all content.