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Digital Marketing Applications

Edited By Hatice Aydin

To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an overview about important technologies behind digital marketing and cover deep studies from marketing discipline that evaluate digital marketing, applications, and new trends.

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List of Figures


Aysel Kurnaz

The Effect of Digitalization on Marketing Paradigm

Fig. 1.1: Industrial Revolution. Source: DFKI (2011)

Özer Yılmaz

Search Engine Optimization

Fig. 3.1: Organic and Paid Search Results on Google. Source: Google (2008), Google’s Search Engine Optimization Starter Guide,

Derya Fatma Biçer

Social Media Marketing Through Digital Marketing Channels

Fig. 7.1: Social Media Marketing Process. Source: O’Brien and Terschluse (2009: 4)

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