Applied Linguistics Today: Research and Perspectives - Angewandte Linguistik heute: Forschung und Perspektiven
Proceedings from the CALS conference 2011 - Beiträge von der KGAL-Konferenz 2011
Edited By Leonard Pon, Vladimir Karabalic and Sanja Cimer
Dieser Band enthält 15 Beiträge von 24 Sprachwissenschaftlern aus sieben europäischen Ländern. In den Beiträgen werden die neueren Forschungsergebnisse auf dem Gebiet der Angewandten Linguistik veröffentlicht, in denen es unter anderem um die Themen Fachkommunikation, Fremdsprachenlernen und Terminologiefragen geht.
Sanja Berberović, Nihada Delibegović Džanić: A Boom in the Figurative Language Market: The Conceptualization of the global economic crisis in American public discourse
Original scientific paper A Boom in the Figurative Language Market: The Concep- tualization of the global economic crisis in American pub- lic discourse Sanja Berberović, Nihada Delibegović Džanić Abstract: The conceptualization of economy as an abstract concept primarily relies on conceptual meta- phors. The global economic crisis has for months been the topic of the highest importance in American public discourse. In this paper, we will examine the use of creative figurative lan- guage used in relation to the economic crisis in American public discourse. The aim of this paper is to show that conventional metaphors can be creatively stretched through conceptual blending producing instances of creative figurative language which contributes to achieving different discourse goals and discourse coherence. Specifically, applying conceptual integra- tion theory, we will analyze innovative conceptual blends, motivated by conventional meta- phors. Key words: figurative creativity; conceptual integration theory; public discourse; dis- course goals; intratextual coherence. 1. Introduction Several last decades have seen an explosion of studies examining figurative lan- guage in different types of discourse within the frameworks of conceptual meta- phor theory and blending theory. Some of the studies applying these two theo- ries aim to uncover how metaphor and conceptual integration as basic cognitive mechanism are used in order to promote certain viewpoints and express rhetori- cal goals in discourse.1 In addition, some of them investigate the role of meta- phor in shaping discourse, that is, achieving discourse coherence.2 Nevertheless, surprisingly, in an enormous body of valuable literature on figurative language in...
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