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Current Approaches in Social Sciences

Edited By Rasim Yilmaz, Günther Löschnigg, Hasan Arslan and Mehmet Ali Icbay

Current Approaches in Social Sciences is a collection of research papers on a wide range of social issues written by researchers from several different institutions. The book will appeal to educators, researchers, social students and teachers of all subjects and of all levels, who wish to develop personally and professionally. It will also be useful to all those who interact, one way or another, with both students and teachers in a social context.

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An Application on Affecting of Institutionalisation Dimensions on Consumer Behaviours. An Accommodation Business Sample ([Akyay Uygur] [Faruk Okyay])

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Akyay Uygur & Faruk Okyay An Application on Affecting of Institutionalisation Dimensions on Consumer Behaviours. An Accommodation Business Sample 1. Introduction The tourism sector, which is one of the fastest developing sectors, is one of the most important income sources of our country. The tourism sector is in relation labour- intensive to on a large scale. The quality of workers directly affects the qualification and quality of the service presented in the tourism sector and for that reason, the workers should have fundamental qualities. Increasing service qualification given by the hotel business, continuity of quality, and providing opportunities are a vital necessity for the satisfaction of worker and customer (Yağcı and Çevirgen, 2014). Accommodation businesses provide strategic competitive advantages against their competitors by means of institutionalisation. They are also evaluated differently from their competitors in the market by means of having a different identity from the other accommodation businesses. 2. Literature Review 2.1 Consumer and Consumer Behaviours A consumer is an individual who uses or consumes goods and services totally for his or her personal or familial necessities instead of using or consuming for producing another goods and services. Consumers are divided into two groups according to their reasons for buying. Commercial consumers are the people, foundations, or institutions that are involved in purchasing activity for their own production or for meeting the needs of others for profit. Ultimate consumers are real people who are involved in purchasing activity for meeting their own or their familial needs (Vural, 2007). Consumer...

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