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Current Approaches in Social Sciences

Edited By Rasim Yilmaz, Günther Löschnigg, Hasan Arslan and Mehmet Ali Icbay

Current Approaches in Social Sciences is a collection of research papers on a wide range of social issues written by researchers from several different institutions. The book will appeal to educators, researchers, social students and teachers of all subjects and of all levels, who wish to develop personally and professionally. It will also be useful to all those who interact, one way or another, with both students and teachers in a social context.
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The Attitudes of Youth towards Brand: Is it Addiction or Loyalty?



The difference between new and old has been growing due to rapid changes in technology, habits, lifestyle, points of view, etc. and most of the concepts of the past have been redefined as a consequence. The fact that individuals have less time, resources, and patience, in addition to the continuous developments in technology, results in growing demands and expectations. In most areas where this is the case, the individuals seem to change their buying behaviours. The aim of buying behaviours seems to be towards reaching the best from supplying a demand and individuals have hereby began to name the products and services after brands instead of their types or names.

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