Digital Transformation in Business (theory/practice)
©2020
Edited Collection
188 Pages
Summary
In today's increasingly digitalized world, digital transformation dramatically changes the way of doing business and reshapes business functions such as controlling, logistics, HR, marketing etc. For companies that do not know how to implement digital transformation, it will be difficult to survive. Therefore, digital transformation is one of the most debated issues in today's business world. Being aware of this issue, Turkish-German University (TGU) hosted a conference on „Digital Transformation in Business" in cooperation with Bielefeld University of Applied Sciences in Istanbul. The conference offered a platform where academicians as well as practitioners discussed current issues of digital transformation. The academic papers presented in the conference constitute the papers of this book
Excerpt
Table Of Contents
- Cover
- Title
- Copyright
- About the book
- This eBook can be cited
- Preface
- contents
- List of Contributors
- The Role of Augmented Reality as an Experience Provider in Retail Marketing (Ela Sibel Bayrak Meydanoğlu, Müge Klein, Rıza Öztürk, and Stephan Böhm)
- Digital Marketing – an Empirical Study of Attitudes Toward Mobile Marketing Among Students from Different Cultures (Rıza Öztürk, and Ela Sibel Bayrak Meydanoğlu)
- The (New) Role of HR in the Digital Age: Changing Competences and Business Organization (Natalie Bartholomäus, and Özlem Özdemir)
- Blockchains: Benefits and Problems for Applications Besides Cryptocurrencies (Ulrich Tamm)
- Impact of Digital Transformation on the Role of Controlling (Felix Zeidler)
- Digital Transformation and the Law – the Impact of Information Technology on the Legal Business (Daniel Antonius Hötte, and Arthur Felk)
- Enhancing Digital Reputation: New Tools for Monitoring Corporate Reputation in the Digital Age (Ela Sibel Bayrak Meydanoğlu, Margareta Teodorescu, Sevgin Batuk Turan, and Selin Karaca)
- Digital Transformation and the Changing Role of Controlling in Business Enterprises (Tolga Tuzcuoğlu)
- A Survey on Digital Maturity Models for SMEs (Lale Akarun, Necati Aras, Fatma Başak Aydemir, Ümit Bilge, Cemre Selcen, Asli Sencer (corresponding author), Tuna Tugcu, Sertaç Yerlikaya, and Sedanur Yıldız)
- Digital Transformation and Social Sustainability (Esin Bozyazi)
- Digital Transformation in Finance: Robo-Advisors vs. Human Financial Advisors (Çiydem Çatak)
Details
- Pages
- 188
- Publication Year
- 2020
- ISBN (Hardcover)
- 9783631817186
- ISBN (PDF)
- 9783631820896
- ISBN (ePUB)
- 9783631820902
- ISBN (MOBI)
- 9783631820919
- DOI
- 10.3726/b16910
- Language
- English
- Publication date
- 2020 (May)
- Keywords
- Digital Marketing Digital Transformation Business Transformation Finance Controlling Corporate Reputation Human Resource Management Social Sustainability Augmented Reality Digital Marurity Models
- Published
- Berlin, Bern, Bruxelles, New York, Oxford, Warszawa, Wien, 2020. 188 pp., 30 fig. b/w, 12 tables.
- Product Safety
- Peter Lang Group AG
