Chinese and Western Business Cultures
A Comparison and Contrast
©2005
Edited Collection
168 Pages
Series:
Freiberger Beiträge zur interkulturellen und Wirtschaftskommunikation, Volume 2
Summary
The series seeks to illuminate, highlight, and spotlight (intercultural) communication in the world of business. This second volume focuses on China in an intercultural business context. Due to China’s growing importance in today’s world, it is imperative to obtain some insights into Chinese culture in order to begin to understand Chinese business practices. By examining the issue from a Western and a Chinese perspective, a more comprehensive view becomes possible. What appears baffling to Western managers may become understandable after a comparison with and contrast to the Chinese perspective. This is what this volume accomplishes: Shed light on misperceived aspects of intercultural business encounters.
Details
- Pages
- 168
- Publication Year
- 2005
- ISBN (Softcover)
- 9783631536803
- Language
- English
- Keywords
- Interkulturelles Management Aufsatzsammlung International Business Intercultural Communication Business Communication China Intercultural Business
- Published
- Frankfurt am Main, Berlin, Bern, Bruxelles, New York, Oxford, Wien, 2005. 168 pp., num. tables and graphs
- Product Safety
- Peter Lang Group AG