Globalization and its Socio-Economic Consequences 2024 – Volume II

Table Of Contents

• Cover
• Title Page
• Copyright Page
• Contents
• List of figures
• List of tables
• Legal definition of sport through public interest to the bridge in the European Union (Jelena Alfejeva)
• 1 Introduction
• 2 Literature review
• 2.1 Definition of sport
• 2.2 Public interest in sports
• 2.3 The concept of bridge
• 3 Methods
• 4 Results and discussion
• 4.1 The concept of bridge
• 5 Conclusions
• Bibliography
• Loyalty programmes in the case of online purchase during work-from-home era (Matus Barath)
• 1 Introduction
• 1.1 Loyalty as a relationship builder
• 2 Research and methodology
• 2.1 Data
• 2.2 Data analysis
• 2.3 Questionnaire distribution
• 3 Results
• 4 Discussion and conclusion
• 4.1 Limitations
• Acknowledgements
• Bibliography
• Visual attention and trustworthiness in user reviews: Insights from eye-tracking analysis on e-commerce platforms (Radka Bauerova, Karla Foltisova and Veronika Koprivova)
• 1 Introduction
• 2 Literature review
• 3 Methodology
• 4 Results
• 5 Discussion and conclusion
• Acknowledgements
• Bibliography
• Sustainability and performance of tourism businesses (Janka Beresecka, Veronika Moskorova, Martina Hudecova and Jana Hroncova Vicianova)
• 1 Introduction
• 2 Methods
• 3 Results and discussion
• 4 Conclusion
• Acknowledgements
• Bibliography
• Business process management in a global directive environment: Historical comparison (Josef Botlik, Zdenek Jirasek and Milena Botlikova)
• 1 Introduction
• 1.1 Research background
• 1.2 Current trends
• 2 Current knowledge and literature review
• 3 Methods, comparative analysis of the environment
• 3.1 Historical comparison of the environment
• 3.2 Tools for the economic efficiency of company processes in the time of totalitarianism
• 3.3 Sanctions and the CoCom embargo
• 3.4 Central directive and COMECON
• 3.5 Current trends, sanctions and embargoes, central directive
• 3.6 Corporate management tools – resilience in the economic environment
• 4 Results and discussions
• 5 Conclusion
• Acknowledgements
• Bibliography
• The evolution of the standard of living in the countries of the European Union in the period 2000–2023 (Sorin Burlacu, Ioan I. Gaf-Deac, Carmen Valentina Radulescu and Razvan Marian Pircalabescu)
• 1 Introduction
• 2 Methods
• 3 Results
• 4 Discussion
• 5 Conclusion
• Bibliography
• The sustainable development of agriculture in Romania, in the context of European Union regulations (Raluca Florentina Cretu, Raluca Georgina Lădaru, Florin Dobre and Ionut Valeriu Andrei)
• 1 Introduction
• 2 Methods
• 3 Results
• 3.1 Agriculture, sustainable development and European requirements
• 4 Discussion
• 5 Conclusion
• Bibliography
• The rural community as a structured system of human existence (Romeo Catalin Cretu, Irina Elena Petrescu, Maria Loredana Popescu and Victor Adrian Troaca)
• 1 Introduction
• 2 Methods
• 3 Results
• 4 Discussion
• 4.1 The problems and challenges of the rural community
• 5 Conclusion
• Bibliography
• Is consumer ethnocentrism essential in the globalisation age? The current state of the rate and dimensionality of consumer ethnocentrism in the generation Z cohort (Marian Cvirik, Dagmar Caganova and Adela Poliakova)
• 1 Introduction
• 2 Methods and methodology
• 3 Results
• 4 Discussion
• 5 Conclusion
• Acknowledgements
• Bibliography
• The role of marketing management and communication in the context of architecture and national identity of globalised Slovakia (Tamas Darazs)
• 1 Introduction
• 2 The impact of marketing management on the perception of architecture in the context of regional identity
• 3 Methodology
• 3.1 Research design
• 3.2 Sample and selection of respondents
• 3.3 Data collection
• 3.4 Structure of the questionnaire
• 3.5 Data analysis
• 3.6 Ethical aspects
• 4 Results
• 4.1 Awareness of important Slovak monuments
• 4.2 Perception of traditional cultural elements and architecture
• 4.3 Knowledge and perception of current initiatives
• 4.4 Lack of education and marketing communication about architecture and cultural values
• 5 Discussion
• 6 Conclusion
• Bibliography
• Coaching and resilience: A relation for further research (Dragos-Daniel Dendrino, Marius-Bogdan Petre and Loredana Gabriela Dinulescu)
• 1 Introduction
• 2 Theoretical foundation and related literature
• 3 Methodology
• 3.1 Literature search and data collection
• 3.2 Data analysis and visualisation
• 4 Results and discussions
• 4.1 Authors analysis
• 4.2 Leading countries publishing on coaching and resilience
• 4.3 Relevant sources analysis
• 4.4 Words analysis
• 4.5 Clustering by coupling
• 4.6 Thematic map analysis
• 5 Conclusion
• Bibliography
• Analysis of the level of education of graduates in the European Union (Cristina Dima, Ștefan Burcea, Petrică Sorin Angheluță and Evelina Petronela Bălu)
• 1 Introduction
• 2 Methods
• 3 Results and discussions
• 4 Conclusions
• Bibliography
• The dynamics of the European timber trade in a globalised economy (Michal Dzian, Hubert Paluš and Ján Parobek)
• 1 Introduction
• 2 Methodology
• 3 Results and discussion
• 3.1 Industrial roundwood
• 3.2 Sawnwood
• 3.3 Wood-based panels
• 4 Conclusion
• Acknowledgements
• Bibliography
• Analysis of the brewing industry in the Czech Republic (Dagmar Frejlachová and Lucie Petiachová)
• 1 Introduction
• 2 Literary research
• 2.1 Consumer behaviour
• 2.2 Current situation and trends in brewing
• 2.3 Historical development of brewing
• 3 Data and methods
• 4 Results
• 5 Discussion of results
• 6 Conclusion
• Bibliography
• Optimisation of content marketing: Utilisation of PESO model for strategic marketing communication initiatives (Lubica Gajanova, Jakub Michulek and Lucia Sujanska)
• 1 Introduction
• 2 Methodology
• 3 Results
• 3.1 Attributes of PESO model
• 3.2 Channels of PESO model
• 4 Discussion
• 5 Conclusion
• Acknowledgements
• Bibliography
• Examining consumer clothing swaps as circular solutions in the fashion industry (Zsuzsanna Győri, Cecília Szigeti and Krisztina Szegedi)
• 1 Introduction
• 2 Theoretical background
• 2.1 Circular economy
• 2.2 Circular economy in fashion industry
• 3 Methodology
• 4 Results
• 4.1 Content analysis
• 4.2 Thematic analysis
• 5 Discussion
• 6 Conclusion and limitations
• Acknowledgements
• Bibliography
• Public preference for information sources in the context of influencing public opinion (Tatiana Hajdúková)
• 1 Introduction
• 2 Informatisation of society in the context of globalisation
• 3 Information versus misinformation and its impact on individuals
• 4 Methodology
• 5 Results and discussion
• 6 Discussion
• 7 Conclusion
• Acknowledgements
• Bibliography
• Sustainably promoting digital volunteering in a municipal context with social media (Michael P. Heide, Stefan Schröder and Ekaterina Bunich)
• 1 Introduction
• 1.1 Digital volunteering in the municipal context
• Project partners: Hilver and the city of Baden-Baden
• 1.2 Objectives and research questions
• 1.3 Literature review
• Social media in volunteering
• Communication in social networks
• 1.4 Research context
• Marketing communication
• Digital marketing
• Selection and personalisation of social media channels
• 2 Methods
• 3 Results
• 3.1 Sub-study 1: Quantitative data collection
• 3.2 Sub-study 2: Qualitative validation
• 4 Discussions
• 5 Conclusions
• Bibliography
• An in-depth examination of online purchasing trends and consumer behaviour in V4 countries with a focus on tangible and intangible products (Bianka Herichová, Mária Tomášová and Radovan Bačík)
• 1 Introduction
• 1.1 Theoretical background
• 2 Material and methods
• 2.1 Results
• 3 Conclusion
• Acknowledgements
• Bibliography
• Reuse centres as one of the factors in solving waste management within the global circular economy (Aleš Hes)
• 1 Introduction
• 2 Methodology
• 3 Results and discussions
• 3.1 Products suitable for resale
• 3.2 Products most frequently purchased
• 3.3 Shortcomings of used items
• 4 Conclusion
• Acknowledgements
• Bibliography
• Selected issues of Slovak agriculture in connection with climate change (Miroslav Holec and Peter Watter)
• 1 Introduction
• 2 Methodology
• 2.1 Climate change and its direct impacts
• 2.2 Impacts of climate change on agriculture
• 2.3 Impact of climate change on water management in agriculture
• 2.4 Soil issues in Slovakia and solutions
• 3 Conclusion
• Acknowledgements
• Bibliography
• The intensity of the use of CRM tools in consumer decision-making in the context of globalisation trends (Milena Janáková, Milena Botlíková and Josef Botlík)
• 1 Introduction
• 2 Literature review
• 3 Data and methods
• 4 Result
• 4.1 eWoM and sustainable behaviour in tourism
• 5 Conclusion
• Acknowledgements
• Bibliography
• Niche wine brands and young city-dwelling consumers: A behavioural study (Erik Janšto, Peter Šedík and Martina Hudecová)
• 1 Introduction
• 2 Methodology
• 3 Results
• 4 Conclusion
• Acknowledgements
• Bibliography
• Moral advertising literacy among Gen Z: Insights into influencer marketing and brand collaborations (Denis Javořík)
• 1 Introduction
• 2 Methodology
• 3 Results and discussion
• 4 Conclusion
• Acknowledgements
• Bibliography
• Consumer or citizen? The divided mind of environmental decisions (Vladislav Kaputa, Hana Maťová and Attila Rácz)
• 1 Introduction
• 2 Methods
• 3 Results and discussion
• 4 Conclusions
• Acknowledgements
• Bibliography
• A tool to increase confidence in sustainability information in the audit context (Veronika Knazkova)
• 1 Introduction
• 2 Methods
• 3 Results and discussions
• 3.1 Basic theoretical aspects ISSA 5000
• 3.2 Maintaining professional scepticism and applying professional judgement in an assurance engagement in context ISSA 5000
• 3.3 Sustainability engagement scope and sustainability report
• 4 Conclusion
• Bibliography
• Factors influencing the motivation of users to enter the Metaverse (Veronika Koprivova, Radka Bauerova and Denisa Horakova)
• 1 Introduction
• 2 Literature review
• 3 Methods
• 4 Results and discussion
• 5 Conclusions
• Acknowledgements
• Bibliography
• The increasing importance of financial literacy in the context of global instability (Tatiana Kotcofana, Armen Altunyan and Nataly Simchenko)
• 1 Introduction
• 2 Research methods
• 3 Results and discussions
• 4 Conclusion
• Bibliography
• Integrated business analysis based on balanced scorecard in present-day global economic environment (Sergey Krylov)
• 1 Introduction
• 2 Literature review
• 3 Methodology
• 4 Results
• 5 Discussion
• 6 Conclusions
• Bibliography
• Waste generation across the Czech Regions (Radka Kubalova)
• 1 Introduction
• 2 Methods
• 3 Results and discussion
• 3.1 Waste generation intensity across the Czech regions
• 4 Conclusion
• Acknowledgements
• Bibliography
• Sustainable growth framework for marketing until 2030 (Alena Kusa, Ladislav Patik and Patricia Belickova)
• 1 Introduction
• 1.1 Sustainability in marketing
• 1.2 Green consumer
• 1.3 Green marketing
• 2 Methodology
• 2.1 Global quantitative sample of Kantar research
• 3 Results
• 4 Discussion
• 5 Conclusion
• Acknowledgements
• Bibliography
• Social services as a public good: Specifics and problems of the current state of provision and financing of this service by local governments in Slovakia (Erika Lapinova and Martina Kubisova)
• 1 Introduction
• 2 Methods
• 3 Results
• 3.1 Social policy and social services as a public good. Theoretical starting points of the issue
• 3.2 Provision and financing of social services in Slovakia – legislative and financial aspects
• 3.3 The practice of providing social services – survey results among municipalities and cities in Slovakia (Survey results)
• 4 Discussions
• 5 Conclusions
• Bibliography
• University students’ understanding of the concept of marketing in a global market condition (Iveta Linina, Kristians Safronovs, Velga Vevere and Rosita Zvirgzdina)
• 1 Introduction
• 2 Materials and methods
• 2.1 Theoretical aspects of the marketing term
• 2.2 Analysis of the situation
• 2.3 Methods
• 3 Results
• 4 Conclusions and recommendations
• Bibliography
• Quantitative evaluation of the dynamics of economic development in the countries of the EU in the context of sustainability and competitiveness of SMEs (Jakub Malik and Adela Poliakova)
• 1 Introduction
• 2 Methodology
• 3 Results and discussions
• 4 Conclusions
• Acknowledgements
• Bibliography
• Global GMO approvals: Traits, uses, and the influence of regulatory frameworks (Marianna Marcanova and Jan Pokrivcak)
• 1 Introduction
• 2 Methodology
• 3 Results
• 3.1 Analysis of regulatory frameworks
• 3.2 Analysis of database of approved GM crops
• 4 Conclusion
• Acknowledgements
• Bibliography
• Pathological relationship – a global phenomenon disrupting a healthy working climate at the workplace: Bibliometric analysis of mobbing (Jakub Michulek, Lubica Gajanova and Lucia Sujanska)
• 1 Introduction
• 2 Literature review
• 3 Methodology
• 4 Results
• 5 Discussion and conclusion
• Acknowledgements
• Bibliography
• Human resource management and gender dynamics in multinationals leadership: Insights on diversity, responsibility, and performance (Petra Mikulcová, Jana Kozáková and Radovan Savov)
• 1 Introduction
• 2 Literature review
• 3 Methods
• 4 Results and discussion
• 5 Conclusions
• Acknowledgements
• Bibliography
• Global climate change and sustainable agricultural development (Andrey Novikov, Vladimir Urazgaliev and Natalya Gagulina)
• 1 Introduction
• 2 Methods
• 2.1 Review of climate change in relation to the results of decisions on the transition to sustainable development
• 2.2 Key trends determining the dynamics of global agricultural production
• 3 Results: Opportunities and threats of agriculture in the context of quality of life
• 4 Discussion
• 5 Conclusions
• Bibliography
• The impact of global trends on consumer purchasing behaviour from the point of view of ethics (Miriam Olsiakova, Erika Loucanová and Martina Nosalova)
• 1 Introduction
• 2 Methods
• 3 Results
• 4 Discussion and conclusion
• Acknowledgements
• Bibliography
• Quality of life in the context of globalisation (Irina Elena Petrescu, Petrica Sorin Angheluta, Vicențiu Mihai Mateescu and Otilia Ganea)
• 1 Introduction
• 2 Methods
• 3 Results and discussion
• 4 Conclusions
• Bibliography
• Current globalisation trends in business management and their application in practice (Olga Ponisciakova, Zuzana Rosnerova and Eva Kicova)
• 1 Introduction
• 2 Methods
• 3 Results and discussion
• 4 Conclusions
• Acknowledgements
• Bibliography
• Global strategic decision-making in technological investment and human resources using the Cobb-Douglas model (Martin Pozdilek, Alena Pozdilkova and Martina Hedvicakova)
• 1 Introduction
• 2 Methods
• 2.1 Cobb-Douglas model
• 2.2 Method of least squares and coefficient of determination
• 3 Results
• 3.1 Data description
• 3.2 Results
• 4 Discussion
• 5 Conclusions
• Acknowledgements
• Bibliography
• Ludolf number estimation as an ever-evolving global problem from ancient times to the present (Alena Pozdílková)
• 1 Introduction
• 2 Methods
• 2.1 Monte Carlo method
• 2.2 Ludolf’s number estimation methods
• 3 Analysis and results
• 3.1 Results of Ludolf’s number estimation methods
• 4 Discussion
• 5 Conclusions
• Acknowledgements
• Bibliography
• Diversification of the foreign trade? Slovak economy as a part of the global exchange chain (Artan Qineti and Patrik Cíba)
• 1 Introduction
• 2 Methodology
• 3 Results and discussion
• 4 Conclusions
• Acknowledgements
• Bibliography
• Appendix
• Comparative analysis of gender equality in the sphere of employment in Romania versus EU (Carmen Valentina Radulescu, Ioan I. Gaf-Deac, Sorin Burlacu and Liviu Purcarea)
• 1 Introduction
• 2 Methods
• 3 Results
• 4 Discussion
• 5 Conclusions
• Bibliography
• Theoretical framework for municipality development (Regina Zsuzsanna Reicher, Krisztina Pecze and Beata Kadar)
• 1 Introduction
• 2 Methods
• 3 Results
• 4 Discussion
• Acknowledgements
• Bibliography
• Selected approaches to corporate change management in a changing corporate environment (Zuzana Rosnerova, Olga Ponisciakova and Eva Kicova)
• 1 Introduction
• 2 Methods
• 2.1 Emergent approach
• 2.2 Approach based on the concept of continuous improvement
• 3 Results
• 3.1 Lewin’s model
• 3.2 Kotter’s model of corporate change management
• 4 Discussion
• 5 Conclusions
• Acknowledgements
• Bibliography
• Is craft beer the future of the global beer market? A case study of urban consumers in Slovakia (Peter Sedik, Kristina Predanocyova and Radovan Savov)
• 1 Introduction
• 2 Methods
• 3 Results and discussion
• 4 Conclusion
• Acknowledgements
• Bibliography
• Implications of the quantitative theory of money for the Eurozone (Matus Senci and Lucia Svabova)
• 1 Introduction
• 2 Methods
• 2.1 HICP
• 2.2 GDP
• 2.3 Monetary aggregate M1
• 2.4 Velocity of money turnover
• 3 Results and discussion
• 4 Conclusions
• Acknowledgements
• Bibliography
• Regional collaboration and knowledge transfer towards stimulation of transition from linear to circular economy (Agnė Simelyte)
• 1 Introduction
• 2 Literature review
• 3 Methods, sample and data
• 4 Results
• 5 Discussion and conclusions
• Bibliography
• Quality of life of the inhabitants of the selected self-governing region in Slovak Republic (Zuzana Stofkova, Peter Seemann, Jana Stofkova and Vladimira Binasova)
• 1 Introduction
• 2 Methods
• 3 Results
• 4 Discussion
• 5 Conclusions
• Acknowledgements
• Bibliography
• Laissez-Faire leadership and its impact on talent management (Monika Stumpelova and Miroslav Holec)
• 1 Introduction
• 2 Methods
• 3 Results and discussion
• 3.1 Laissez-faire leadership and talent attraction
• 3.2 Laissez-faire leadership and talent retention
• 3.3 Laissez-faire leadership and talent engagement
• 3.4 Laissez-faire leadership and talent development
• 4 Conclusion
• Acknowledgements
• Bibliography
• Corporate social responsibility and its consequences on consumer behaviour in the era of globalisation (Lucia Sujanska, Pavol Kral and Jakub Michulek)
• 1 Introduction
• 2 Methods
• 3 Results
• 4 Discussion
• 5 Conclusion
• Acknowledgements
• Bibliography
• Sustainable public procurement in healthcare in Slovakia (Denis Tirpak, Viktoria Ali Taha and Veronika Skerhakova)
• 1 Introduction
• 2 Objective and methods
• 3 Results and discussion
• 4 Conclusion
• Acknowledgements
• Bibliography
• EU Common Agricultural Policy: How attractive are new green interventions for farmers? (Marian Toth, Jan Pokrivcak and Zuzana Dlha)
• 1 Introduction
• 2 Data and methods
• 2.1 Whole-farm eco-scheme
• 2.2 Grazing eco-scheme
• 3 Results and discussion
• 3.1 Whole-farm eco-scheme
• 3.2 Grazing eco-scheme
• 4 Conclusion
• Acknowledgements
• Bibliography
• Green Human Resource management and sustainable business performance in Vietnam’s hospitality industry: The contribution of green employee behaviour and green innovation (Quang Xuan Truong, Vi Hoang Thuy Le and Phuong Van Nguyen)
• 1 Introduction
• 2 Methodology
• 2.1 Questionnaire design
• 2.2 Measurement items
• 2.3 Data analysis method
• 3 Results
• 3.1 Demographic profile of respondents
• 3.2 Measurement model testing
• 3.3 Structural model assessment
• 4 Discussion
• 4.1 Theoretical contributions
• 4.2 Theoretical contributions
• 5 Conclusion
• Acknowledgements
• Bibliography
• Possibilities of Russian gas exports to Europe in the context of global geopolitical shocks (Vladimir Urazgaliev, Andrey Novikov and Andrey Agashin)
• 1 Introduction
• 2 Definition and methodology
• 3 Analytical sources and results
• 4 Discussion and conclusion
• Bibliography
• Regional tourism as an alternative to global tourism (Pavla Varvazovska, Dita Drozdova and Olga Regnerova)
• 1 Introduction
• 1.1 Tourism
• 2 Methods
• 3 Results
• 4 Discussion and conclusion
• Acknowledgements
• Bibliography
• Global digital environment as a platform for reputation management in CRM in selected hotel companies (Josef Botlik, Filip Vattes, Milena Janakova and Milena Botlikova)
• 1 Introduction
• 1.1 Research background
• 1.2 Current trends
• 1.3 Global digital environment
• 1.4 Economic sustainability and economic resilience
• 2 Current knowledge and literature review
• 3 CRM analysis in hotel services, customer reviews
• 3.1 Changes in customer ratings indicated by the digital environment, eCRM
• 3.2 Changes in customer ratings indicated by globalisation
• 3.3 Forms of reputation management of hotel services in the global digital environment
• 4 Methods
• 4.1 Empirical models
• 4.2 Models GAP and SERVQUAL
• 4.3 Methods SEM-PLS (PLS-SEM)
• 4.4 Latent Dirichlet allocation (LDA)
• 4.5 Bayesian models
• 4.6 Promethee
• 5 Results and discussion
• 5.1 Case study
• 5.2 Discussion
• 5.3 Suggestions for further research
• 6 Conclusion
• Acknowledgements
• Bibliography
• Impact of brain dominance testing on workplace communication in the executive coaching industry (Velga Vevere, Iveta Linina, Rosita Zvirgzdina and Hailey Higgins)
• 1 Introduction
• 2 Materials and methods
• 2.1 Theoretical aspects of brain dominance testing and workplace communication
• 2.2 Description of SAVIA Leadership organisation and existing communication
• 2.3 Methods
• 3 Results
• 4 Discussion
• 5 Conclusion and recommendations
• Bibliography
• Ethics and business (Jaroslav Vlach)
• 1 Introduction
• 2 Methodology
• 3 Results and discussion
• 4 Conclusion
• Bibliography
• Why (not) adopt the euro in the contemporary global environment: The case of the Czech Republic (Jolana Volejnikova and Michael Vavra)
• 1 Introduction
• 2 Methods
• 3 Results
• 4 Discussion
• 5 Conclusion
• Acknowledgements
• Bibliography
• Use of the 4Cs model in the analysis of purchasing behaviour of selected global brands (David Vrtana and Anna Krizanova)
• 1 Introduction
• 2 Literature review
• 3 Methods and materials
• 3.1 Analysis of 4CS model Nestlé company
• 4 Results
• 5 Discussion
• 6 Conclusion
• Acknowledgements
• Bibliography
• Determinants influencing consumer gift giving behaviour: A theoretical and empirical examination (Stefan Zak and Maria Hasprova)
• 1 Introduction
• 2 Methods
• 3 Results and discussions
• 4 Conclusion
• Acknowledgements
• Bibliography
• Digitalisation of SMEs (Katarina Zvarikova and Zuzana Stofkova)
• 1 Introduction
• 1.1 Digitalisation in SME
• 2 Methods
• 3 Results and discussion
• 4 Conclusion
• Acknowledgements
• Bibliography