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Publication Schedule
Open Access
Year
-
Branded Conservatives
How the Brand Brought the Right from the Fringes to the Center of American Politics©2007 Textbook -
Hip Hop DJs and the Evolution of Technology
Cultural Exchange, Innovation, and Democratization©2016 Textbook -
«Politik-Marketing»
Die Marketing-Strategien der beiden großen Volksparteien (CDU, SPD) im Bundestagswahlkampf 2002 mit Schwerpunkt auf Materialien der CDU©2007 Thesis -
Shaping Efficient Employer Branding Strategies to Target Generation Y
A Cross-National Perspective on Recruitment Marketing©2013 Thesis -
Transformation of the Industry in a Brand New Normal:
Media, Music, and Performing Arts©2022 Edited Collection -
Service Branding
Ein Beitrag zum Aufbau erfolgreicher Dienstleistungsmarken am Beispiel des Telekommunikationsmarktes©2005 Thesis -
The Creation of an Avant-Garde Brand
Heiner Müller’s Self-Presentation in the German Public Sphere©2023 Monographs -
Digital Marketing Applications
©2019 Edited Collection -
Environment and Sustainability
©2019 Edited Collection -
Marketing Luxury Goods Online
©2016 Thesis -
CSR im Zeichen der Employer Brand
Einfluss und Eignung des Konzeptes der Corporate Social Responsibility für das Employer Branding in der stakeholderspezifischen Markenführung©2009 Thesis -
Beyond Ethical Consumption
Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism©2016 Monographs -
Cross-Media Promotion
©2010 Textbook