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Publication Schedule
Open Access
Year
-
Shaping Efficient Employer Branding Strategies to Target Generation Y
A Cross-National Perspective on Recruitment Marketing©2013 Thesis -
Marketing Programme and Process Standardisation
An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market©2012 Monographs -
EDLP versus Hi-Lo Pricing Strategies in Retailing
Literature Review and Empirical Examinations in the German Retail Market©2014 Thesis -
Innovation Strategies in New Product Development
Balancing Technological, Marketing and Complementary Competencies of a Firm©2011 Thesis -
Strategie - Management - Erfolg
Ökonomische Aspekte für österreichische Unternehmen©2012 Monographs -
Digital Challenges and Strategies in a Post-Pandemic World
©2022 Edited Collection -
Impact of Land Reform Strategies on Rural Poverty in the Commonwealth of Independent States
Comparison between Georgia and Moldova©2012 Thesis -
Pharma M&A versus alliances and its underlying value drivers
Are M&A or alliances the right therapy for an ailing pharmaceutical industry?- A capital market perspective©2015 Thesis -
Ökologieorientierte Produktinnovationen
Eine empirische Analyse unter besonderer Berücksichtigung ihrer ErfolgseinschätzungThesis -
Economic Dynamics and Sustainable Development – Resources, Factors, Structures and Policies
Proceedings ESPERA 2016 – Part 1 and Part 2Conference proceedings -
Innovation and Internationalization of Small and Medium Enterprises
A Crossroads Perspective©2022 Edited Collection -
The Romanian Economy. A Century of Transformation (1918-2018)
Proceedings of ESPERA 2018©2019 Conference proceedings -
The Romanian Economy. A Century of Transformation (1918-2018)
Proceedings of ESPERA 2018©2019 Conference proceedings -
Winning Through Boundaries Innovation
Communities of Boundaries Generate Convergence©2014 Monographs