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Open Access
Year
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Mobile Marketing
Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die Verhaltensabsichten©2017 Thesis -
Strategische Allianzen zur Digitalisierung der Patient Journey im deutschen OTC-Pharmamarkt
Ein Kategorisierungsmodell zur Evaluierung von Ausprägungen Strategischer Allianzen©2022 Thesis -
Politiker*innen als Figuren in der digitalen Mediengesellschaft
Ein diskurslinguistischer Untersuchungsrahmen©2020 Thesis -
Strategische Marketingoptionen in regulierten Märkten
Das Management von Patentausläufen in pharmazeutischen Unternehmen©2019 Thesis -
Digital Marketing Applications
©2019 Edited Collection -
Marketing in the Digital Era
©2018 Edited Collection -
The Creation of an Avant-Garde Brand
Heiner Müller’s Self-Presentation in the German Public Sphere©2023 Monographs -
Urban and Rural China
©2023 Monographs -
Critical Thinking in Higher Education and Labour Market
©2021 Monographs -
Consumption Choices
The effects of food production, markets and preferences on diets in India©2019 Thesis -
Reimagining Kenyan Cinema
©2022 Monographs -
To Understand the Future Management: Managing through Digital Transformation
©2021 Edited Collection -
Culture’s Influence on the Websites of German and Chinese Companies
An Analysis of Cultural Diversity on the Internet©2022 Thesis -
Respectable Professionals
The Origins of the Liberal Professions in Nineteenth-Century Spain©2022 Edited Collection -
Chinese reverse glass painting 1720-1820
An artistic meeting between China and the West. Preface by Danielle Elisseeff©2020 Thesis -
On the Persistence of Relationship Banking within a Bank-Based Financial System
Post-Crisis Evidence from German SMEs©2020 Thesis