This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of "trust", by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. In addition, this book provides empirical evidence from a wide range of cases in Turkey, seeking to both reveal the existing situation in details and open up a world of new questions and lines of enquiry to pursue for future research.
Bibliographic Information published by the Deutsche Nationalbibliothek The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data is available in the internet at http://dnb.d-nb.de.
Library of Congress Cataloging-in-Publication Data Names: Okay, Aydemir, editor. Title: Trust in communication management / Aydemir Okay (ed.). Description: 1 Edition. | New York : Peter Lang, 2016. | Includes bibliographical references. Identifiers: LCCN 2016018169 | ISBN 9783631675373 Subjects: LCSH: Communication in management. | Trust. Classification: LCC HD30.3 .T78 2016 | DDC 658.4/5019—dc23 LC record available at https://lccn.loc.gov/2016018169
ISBN 978-3-631-67537-3 (Print) E-ISBN 978-3-653-06959-4 (E-Book) DOI 10.3726/978-3-653-06959-4
© Peter Lang GmbH Internationaler Verlag der Wissenschaften Frankfurt am Main 2016 All rights reserved. PL Academic Research is an Imprint of Peter Lang GmbH.
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