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Sales Coaching by Benedict

Sales Success with Clear Structures and with Heart

Karl Herndl

The starting point for this book was the author’s experience that much of what happens in sales happens randomly and incidentally. While searching for a proven structure he discovered the Rule of St Benedict, and transferred the content of these rules to sales. At first glance the undertaking seems a little ambitious, but it does succeed in delivering convincing results and practical benefits for the streamlining of sales processes. The central chapter of the book offers a sales structure which can be easily adapted for sales in all sectors.
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Chapter 5: The Rule of St Benedict


“Let’s set about giving the monks organisation,with God’s help!”(Chapter 1/13)

A man sits at his desk in his room in the Monte Cassino Monastery. Ink, feather and paper are ready and waiting. He looks to the west to a fertile plateau, to mountains and to the sea which he can make out in the distance. The time has come to write about his experiences in guiding people to God and the organisation of living together. The insights become consolidated over the years and he has the urge to put them in writing so that people in future can read what is necessary to enhance personal development and living together. Benedict of Nursia begins to write his Rules.

The Rule of St Benedict is based on the Bible. Benedict highlighted the central pillars of the Holy Scripture and transferred them to the specific requirements of living together in a monastic community. He was especially interested in the section about the structure of the first Christian community: Jesus of Nazareth and his apostles. Benedict took how Jesus led his disciples as an example. He paid particular attention to how the twelve came to live together with their master, which structures they developed, how everything was regulated and how communication in the group was achieved. Furthermore, as a basis for his Rules, he was particularly interested in those sections of the Holy Scripture which describe what is needed for a person to develop step by step towards...

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