Visual communication is the process through which individuals in relationships, organizations, and cultures interpret and create visual messages in response to their environment, one another, and social structures. This series seeks to enhance our understanding of visual communication and it explores the role of visual communication in culture. Topics of interest include visual perception and cognition; signs and symbols; typography and image; research on graph ic design, use of visual imagery in education. On a cultural level, research on visual media analysis and critical methods that examine the larger cultural messages imbedded in visual images is welcome. By providing a variety of approaches to the analysis of visual media and messages, this book series is designed to explore issues relating to visual literacy, visual communication, visual rhetoric, visual culture, and any unique method for examining visual communication. "