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Open Access
Year
-
«Politik-Marketing»
Die Marketing-Strategien der beiden großen Volksparteien (CDU, SPD) im Bundestagswahlkampf 2002 mit Schwerpunkt auf Materialien der CDU©2007 Thesis -
Shaping Efficient Employer Branding Strategies to Target Generation Y
A Cross-National Perspective on Recruitment Marketing©2013 Thesis -
EDLP versus Hi-Lo Pricing Strategies in Retailing
Literature Review and Empirical Examinations in the German Retail Market©2014 Thesis -
Innovation Strategies in New Product Development
Balancing Technological, Marketing and Complementary Competencies of a Firm©2011 Thesis -
Market Entry Strategies for Emerging Economies
©2008 Thesis -
Information or Market Power: What is Governing Dealers’ Pricing Behaviour in FX Markets?
An Investigation in the Spirit of the Microstructure Approach to Exchange Rates©2008 Thesis -
Assessment of Pesticide Use Reduction Strategies for Thai Highland Agriculture
Combining Econometrics and Agent-based Modelling©2015 Thesis -
Impact of Land Reform Strategies on Rural Poverty in the Commonwealth of Independent States
Comparison between Georgia and Moldova©2012 Thesis -
Greenhouse Gases: Inventories, Abatement Costs and Markets for Emission Permits in European Agriculture
A Modelling Approach©2006 Thesis -
Anbieterloyalität
Strategie und Instrument zur Gewinnung von Kunden und Kundenloyalität – theoretische Diskussion und empirische Befunde im B2C Marketing©2009 Thesis -
Governance in Global Policy Networks
Individual Strategies and Collective Action in Five Sustainable Energy-Related Type II Partnerships©2010 Thesis -
Pharma M&A versus alliances and its underlying value drivers
Are M&A or alliances the right therapy for an ailing pharmaceutical industry?- A capital market perspective©2015 Thesis -
Strategiefit im Personalmanagement
©2007 Thesis -
Gefährdung existierender Kundenbeziehungen
©2008 Thesis -
Convenience im Handel
©2007 Thesis -
Elektronische Koordination auf unvollkommenen Märkten
Eine industrieökonomische Analyse©2006 Thesis -
Ökologieorientierte Produktinnovationen
Eine empirische Analyse unter besonderer Berücksichtigung ihrer ErfolgseinschätzungThesis -
Rechnergestütztes Individualmarketing
©2007 Thesis -
Differenzierung von Handelsunternehmen
©2007 Thesis