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«Politik-Marketing»
Die Marketing-Strategien der beiden großen Volksparteien (CDU, SPD) im Bundestagswahlkampf 2002 mit Schwerpunkt auf Materialien der CDU©2007 Thesis -
Shaping Efficient Employer Branding Strategies to Target Generation Y
A Cross-National Perspective on Recruitment Marketing©2013 Thesis -
Marketing Programme and Process Standardisation
An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market©2012 Monographs -
Marketing Mix Standardisation in International Marketing
An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and its Internal and External Correlates©2002 Thesis -
EDLP versus Hi-Lo Pricing Strategies in Retailing
Literature Review and Empirical Examinations in the German Retail Market©2014 Thesis -
Innovation Strategies in New Product Development
Balancing Technological, Marketing and Complementary Competencies of a Firm©2011 Thesis -
Le plurilinguisme et le monde du travail / Plurilingualism and the Labour Market
Entre besoins, défis et stratégies / Language needs, challenges and strategiesEdited Collection -
Behind Ethical Consumption
Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels©2009 Monographs -
Rethinking Development Strategies in Africa
The Triple Partnership as an Alternative Approach – The Case of Uganda©2011 Monographs -
Strategie - Management - Erfolg
Ökonomische Aspekte für österreichische Unternehmen©2012 Monographs -
Marketing-Management und Unternehmenserfolg von Wachstumsunternehmen der TIMES-Branchen
Eine empirische Analyse am Neuen Markt©2004 Thesis -
Emerging Markets Studies
ISSN: 2190-099X
The Peter Lang series Emerging Markets Studies includes works which address opportunities, problems, and challenges of socio-economic development and reform in so-called emerging markets. These comprise middle-income developing and transition economies which are relevant for the world economy due to a large market potential, a favorable or improving investment climate, or due to the availability of important natural resources. Emerging markets have realized or show the potential to generate sustained socio-economic development and growth processes over time. The volumes in this series seek to address three key questions: What are the determinants of successful socio-economic development, What are appropriate reform strategies to overcome impediments to catching-up processes, and how do politico-institutional factors affect the performance of an emerging economy? The scope of the series is comparative, institutionalist, and international. The overall focus of all titles is to enhance the understanding of socio-economic catching-up processes and their institutional foundations from a political-economy perspective. Due to the complexity of development processes and policy reform, various methodological tools and academic approaches may prove to be appropriate. Hence the series includes contributions from various disciplines such as economics, political science, or sociology.
10 publications
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Market Entry Strategies for Emerging Economies
©2008 Thesis -
Digital Challenges and Strategies in a Post-Pandemic World
©2022 Edited Collection -
Black Market Exchange Rate, Unification of the Foreign- Exchange Markets and Monetary Policy
The Case of El Salvador©1997 Thesis -
Information or Market Power: What is Governing Dealers’ Pricing Behaviour in FX Markets?
An Investigation in the Spirit of the Microstructure Approach to Exchange Rates©2008 Thesis -
Assessment of Pesticide Use Reduction Strategies for Thai Highland Agriculture
Combining Econometrics and Agent-based Modelling©2015 Thesis -
Impact of Land Reform Strategies on Rural Poverty in the Commonwealth of Independent States
Comparison between Georgia and Moldova©2012 Thesis -
Strategien gegen Jugendarbeitslosigkeit im internationalen Vergleich- Strategies against Youth Unemployment. An International Comparison
Auf der Suche nach den besten Lösungen- The Search for Best Practice©2001 Conference proceedings