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Of German origin Ferdinand von Mueller migrated to Australia in 1847. Government Botanist of Victoria for 43 years until his death in 1896, he was Australia's greatest scientist of the 19th century – a major contributor to international science, an intrepid explorer of parts of Australia previously unknown to Europeans, and a dominant figure in the scientific and intellectual life of his adopted country.
Throughout his working life, Mueller kept up an enormous correspondence. Large numbers of letters by or to him have been located, scattered throughout the world, and edited for publication. These constitute a major new research tool for both Australian historians and historians of science. They are also of fundamental importance to Australian taxonomic botany, for Mueller introduced vast numbers of Australian plants to western science.
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ISBN für Subskriptionen (Bde. 1-4): ISBN 3-906761-69-X / US-ISBN 0-8204-4219-X
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Rod. W. Home

This first of three volumes of Mueller's selected correspondence covers his early life in Germany prior to his migration to Australia, his years in South Australia, and his first years as Government Botanist of Victoria. This was the period during which Mueller undertook his major exploring expeditions in the southeast of the continent and in northern Australia, and also took on the development of Melbourne's famed Botanic Garden. The volume includes family and other letters from Mueller's youth, and later correspondence, both official and private, documenting his formation as a scientist, his building of links with scientists in other parts of the world, his activities as an explorer, and his role in the establishment of new scientific and cultural institutions in Australia during the hectic gold-rush years. There is a substantial historical introduction and an extensive editorial apparatus that will serve all three volumes.
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Rod. W. Home, A.M. Lucas, Sara Maroske, D. M. Sinkora, Johannes Voigt and Monika Wells

Of German origin, Ferdinand von Mueller migrated to Australia in 1847. Government Botanist of Victoria for 43 years until his death in 1896, he was Australia’s greatest scientist of the 19th century – a major contributor to international science, an intrepid explorer of parts of Australia previously unknown to Europeans, and a dominant figure in the scientific and intellectual life of his adopted country.
Throughout his working life, Mueller kept up an enormous correspondence. Large numbers of letters by or to him have been located throughout the world, and edited for publication. These constitute a major new research tool for both Australian historians and historians of science. They are also of fundamental importance to Australian taxonomic botany, for Mueller introduced vast numbers of Australian plants to western science.
This is the third and final volume of Mueller’s selected correspondence. It covers the last two decades of his life – his most productive period from a scientific point of view – including his work as Government Botanist of Victoria; his multifarious contributions to taxonomy, biogeography and economic botany; his engagement with the exploration of inland Australia, New Guinea and Antarctica; his manifold links with international science; and his evolving personal circumstances as one of the leading citizens of his adopted country. This volume contains a substantial historical introduction, and a further extension of the editorial apparatus developed in previous volumes.
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Rod. W. Home

This second of three volumes of Mueller’s selected correspondence covers the central period of his life, years during which his letter-writing expanded and diversified to an astonishing extent. Throughout the period, Mueller continued as Government Botanist of Victoria, for much of the time he was also director of the Melbourne Botanic Garden. The volume includes both official and private correspondence documenting his work in these two capacities, the political difficulties associated with the latter position that eventually led to his dismissal from the Garden, and his wider role as one of the leading figures in Australian scientific life. His international standing is shown by letters exchanged with many of the world’s other leading naturalists, as well as by the honours showered upon him. His collaboration with George Bentham in the preparation of the latter’s Flora australiensis is thoroughly documented, as are his exchanges with Bentham and others on the basis of biological classification and on Darwin’s controversial ideas about the origin of species, his active participation in an international network of exchanges of plants and animals for acclimatization or museum purposes, his leading role in furthering the exploration of inland Australia, and various aspects of his personality and private life.
There is a substantial historical introduction, and the biographical register begun in Volume 1 is extended to cover names newly appearing in this volume.
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Harald Mueller

Beim Auslandseinsatz von Staatsbediensteten können sich in Haftungsfällen internationalrechtliche Probleme ergeben. Neben völker- und europarechtlichen Gesichtspunkten wird dann auch die Frage nach dem anzuwendenden Recht bedeutsam. Die vorliegende Studie geht diesen Problemkreis mit Hilfe der Rechtsvergleichung an, indem sie die Lösungswege des österreichischen, französischen und englischen Staatshaftungsrechts untersucht. Vor diesem Hintergrund wird dann für deutsche Amtshaftungsfälle eine Antwort auf internationalrechtliche Fragen gefunden.
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Alltag und Identität

Zur Theorie des modernen Alltagslebens

Gerhard Mueller

Die notwendigen Leitfragen kritischer Untersuchung des modernen Alltagslebens sind:
Welche typischen Merkmale kennzeichnen die moderne Lebenswelt und welche Lebensorientierungen und psychischen Strukturen bringen sie hervor?
Tendiert der Organisationsmodus des gesellschaftlichen Lebens dazu totales Hindernis persönlicher und gesellschaftlicher Emanzipation zu sein oder gibt es widersprüchliche, nicht-eindimensionale Momente?
Die Untersuchung vor allem ausserökonomischer Bereiche (Fussballsport; typische Identitätsmuster) und der sie bestimmenden gesellschaftlichen Zwänge sowie der verbreiteten Identitätstheorien ergibt den Begriff
- des bestehenden affirmativen Identitätstypus
- einer alternativen Subjektivität
- Antwort auf die Frage nach Entstehungs- und Verbreitungschancen historisch-kritischer Identität.
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Bernhard Mueller

Durch das Bilanzrichtlinien-Gesetz vom 19.12.1985 ist für die externe Rechnungslegung multinationaler Konzerne in der Bundesrepublik Deutschland erstmalig eine gesetzliche Grundlage geschaffen worden. In der vorliegenden Arbeit werden die wesentlichen Probleme multinationaler Konzernrechnungslegung praxisorientiert aufgegriffen und aus bilanzanalytischer Sicht Vorschläge für die zukünftige Gestaltung des multinationalen Konzernabschlusses und Konzernlageberichts gemacht. Einen besonderen Raum nimmt dabei die bis heute in Theorie und Praxis umstrittene Frage der Währungsumrechnung in der multinationalen Konzernrechnungslegung ein.
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Communicating with the Multicultural Consumer

Theoretical and Practical Perspectives

Barbara Mueller

Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers – from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners – whether on the client side or within the advertising agency.
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Sex, Love and Prostitution in Turn-of-the-Century German-Language Drama

A. Schnitzler’s "Reigen, F. Wedekind’s "Die Büchse der Pandora: Eine Monstretragoedie, and L. Thoma’s "Moral and "Magdalena

Rüdiger Mueller

Schnitzler’s Reigen, Wedekind’s Die Büchse der Pandora: Eine Monstretragoedie, and Thoma’s Moral and Magdalena reflect the gender inequity and interaction of their time as described in contemporary non-literary texts. The works represent a creative participation in gender discourse, taking the side of social reformers who argued for a more equitable treatment of women, including prostitutes. The discrimination endured by prostitutes, however, is simply an extreme of what all women experienced. The dramas expose male oppression of females, while simultaneously portraying what women can do in order to achieve limited independence and self-determination. Women are victims rather than victimizers, and male hypocritical attitudes cause women’s suffering.
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Dynamics of International Advertising

Theoretical and Practical Perspectives

Barbara Mueller

Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns.

With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent statistical information as well as current examples and case studies, the text addresses the key issues that advertisers must keep in mind when creating effective communication programs for foreign markets: cultural norms and values, political and legal environments, economic policies, social contexts and more. Both the process and product of international advertising are addressed, from research and strategy development to creative execution and media planning. Ethical concerns are highlighted as well.

Dynamics of International Advertising is a comprehensive text for upper-division undergraduate or graduate level courses dealing with international advertising. It can also serve as a supplemental text for courses in international marketing as well as for introductory advertising, marketing or mass communication courses seeking to expand coverage of the international dimension.