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Open Access
Year
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Partizipatorisches Marketing privater Hochschulen
Corporate Identity als Ziel von Bildungsmarketing- Mit einem Vorwort von Rita Süßmuth©2011 Thesis -
Creating and Governing an Integrated Market for Retail Banking Services in Europe
A Conceptual-Empirical Study of the Role of Regulation in Promoting a Single Euro Payments Area©2011 Thesis -
Innovation Strategies in New Product Development
Balancing Technological, Marketing and Complementary Competencies of a Firm©2011 Thesis -
EDLP versus Hi-Lo Pricing Strategies in Retailing
Literature Review and Empirical Examinations in the German Retail Market©2014 Thesis -
Diffusion of Renewable Energy Technologies
Private Sector Perspectives on Emerging Markets©2014 Thesis -
Implementing Activation Policies
An Analysis of Social and Labour Market Policy Reforms in Continental Europe with a Focus on Local Case Studies in France and Germany©2015 Thesis -
E-Mobility and Related Clean Technologies from an Empirical Corporate Finance Perspective
State of Economic Research, Sourcing Risks, and Capital Market Perception©2015 Thesis -
Pharma M&A versus alliances and its underlying value drivers
Are M&A or alliances the right therapy for an ailing pharmaceutical industry?- A capital market perspective©2015 Thesis -
Ownership Structure and Corporate Performance
A Panel Data Analysis for the German Market©2016 Thesis -
Marketing Luxury Goods Online
©2016 Thesis -
The Literary Institution in Portugal since the Thirties
An Analysis under Special Consideration of the Publishing Market©2010 Thesis -
Shaping Efficient Employer Branding Strategies to Target Generation Y
A Cross-National Perspective on Recruitment Marketing©2013 Thesis -
Nonprofit-Marketing im Schulbereich
Britische Schulgesellschaften und der Erfolg des Bell-Lancaster-Systems der Unterrichtsorganisation im 19. Jahrhundert©2010 Thesis -
Collective Skill Formation in Liberal Market Economies?
The Politics of Training Reforms in Australia, Ireland and the United Kingdom©2018 Thesis -
Mobile Marketing
Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die Verhaltensabsichten©2017 Thesis -
Consumption Choices
The effects of food production, markets and preferences on diets in India©2019 Thesis -
Lebensqualität von Patienten als Orientierung für ein zielgruppenspezifisches Health Care Marketing
Eine empirische Analyse am Beispiel der AMD©2012 Thesis -
Empirical Analysis of Participation Patterns in Microfinancial Markets
The Cases of Ghana and Sri Lanka©2012 Thesis -
Ökologieorientierte Profilierung im vertikalen Marketing
dargestellt am Beispiel der Elektrobranche©1997 Thesis -
Typologie des Marketing-Management
Theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde©2003 Thesis