Marketing im globalen Wettbewerb / Marketing & Global Competition

ISSN: 1867-8424

The series “ Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.

2 publications

Berkeley Models of Grammars

This series invites an array of grammar types useful both as learning devices and as research tools. The freedom to break away from Latin and Greek grammar models, traditionally required, in particular of Indo-European historical languages, is respected and even urged when appropriate. On the other hand, the valuable genetic study of language should remain a sought-after, well-developed endeavor, and should not be lost to the present and future world of learning. Accordingly, the Berkeley Models of Grammars series seeks forward-looking, theoretically sophisticated methodologies which are at the same time relatively exhaustive or complete grammars of a given language at any period of its existence. This series invites an array of grammar types useful both as learning devices and as research tools. The freedom to break away from Latin and Greek grammar models, traditionally required, in particular of Indo-European historical languages, is respected and even urged when appropriate. On the other hand, the valuable genetic study of language should remain a sought-after, well-developed endeavor, and should not be lost to the present and future world of learning. Accordingly, the Berkeley Models of Grammars series seeks forward-looking, theoretically sophisticated methodologies which are at the same time relatively exhaustive or complete grammars of a given language at any period of its existence. This series invites an array of grammar types useful both as learning devices and as research tools. The freedom to break away from Latin and Greek grammar models, traditionally required, in particular of Indo-European historical languages, is respected and even urged when appropriate. On the other hand, the valuable genetic study of language should remain a sought-after, well-developed endeavor, and should not be lost to the present and future world of learning. Accordingly, the Berkeley Models of Grammars series seeks forward-looking, theoretically sophisticated methodologies which are at the same time relatively exhaustive or complete grammars of a given language at any period of its existence.

7 publications