Search
Search in
Search area
Subject
Category
Language
Publication Schedule
Open Access
Year
-
European Business and Brand Building
©2012 Edited Collection -
Chinese Culture in a Cross-Cultural Comparison
©2014 Edited Collection -
Shaping Efficient Employer Branding Strategies to Target Generation Y
A Cross-National Perspective on Recruitment Marketing©2013 Thesis -
Language Use in Business and Commerce in Europe
Contributions to the Annual Conference 2008 of EFNIL in Lisbon©2010 Edited Collection -
Wine, Networks and Scales
Intermediation in the production, distribution and consumption of wine©2021 Edited Collection -
Erfolgschancen der Geschäftsmodelle von Start-ups im E-Commerce
Analyse von Erfolgsfaktoren©2005 Thesis -
E-Commerce in Multikanalunternehmen
Eine ökonomische Analyse von Hybridstrategien im Business-to-Consumer-Bereich©2005 Thesis -
Towards an Ethical-ecological Assessment of Companies in Nigeria
An Empirical Inquiry into the Relevance or Otherwise of the Frankfurt-Hohenheim Guidelines for the Ethical Assessment of Companies in the Nigerian Context- A Case of the Nigerian Microfinance Banking Sector©2012 Thesis -
Consumer Behavior Models
©2020 Edited Collection -
Digital Platforms and Cultural Industries
©2018 Edited Collection -
News for a Mobile-First Consumer
Textbook -
Digital Challenges and Strategies in a Post-Pandemic World
©2022 Edited Collection -
Algorithmic Audience in the Age of Artificial Intelligence
Tailored Communication, Information Cocoons, Algorithmic Literacy, and News Literacy©2023 Textbook -
Innovation Ecosystems in the New Economic Era
Digital Revolution and Ecological Transition©2023 Edited Collection