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Freiberger Beiträge zur interkulturellen und Wirtschaftskommunikation

A Forum for General and Intercultural Business Communication

Edited by Michael B. Hinner

The Freiberger Beiträge zur interkulturellen und Wirtschaftskommunikation series establishes a forum for Economics and Media and Communication. Scholars examine for example the relationship of business and communication by analyzing different business cultures. Approaches to Business and Management are also relevant. The series is published in English. The editor Michael B. Hinner is professor of Economics with a focus on Business Linguistics.

Professorship for Intercultural Communication at the TU Bergakademie Freiberg.

From volume 9 this series will be continued as Business and Intercultural Communication.
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Michael B. Hinner

Chinese culture has a very long and extraordinary tradition. With China’s rapid economic growth and a population of more than one billion people, China has become a very important market for many companies. In order to conduct business in a particular country, it is necessary to also understand the culture of that country. After all, culture influences people’s behavior and communication – also in the world of business. That is why an understanding of a country’s culture is crucial when communicating with all relevant stakeholders including its consumers, businesses, employees, and government authorities. This eighth volume of the Freiberger Beiträge seeks to provide some essential insights into Chinese culture to help improve transactions and relationships with Chinese stakeholders. The contributing authors help explain the various facets of Chinese culture revolving around communication, business negotiations, and conflict management.
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Michael B. Hinner

Humans need to communicate in order to interact with one another, and culture helps regulate such interaction and communication. The same is true in the world of business since there, too, people interact and communicate with one another. And in today’s globalized world, it is inevitable that many such encounters and interactions involve people of diverse cultural background. That is why it is so imperative that business people understand how culture influences human behavior and communication, including their own. This knowledge will provide a better understanding of not just one’s own behavior, but also that of one’s international business partners, employees, and customers. So who better to explain the influence of culture than some of the leading experts in the field? These contributing authors cover a wide spectrum of topics that range from general principles of intercultural communication to very specific aspects of culture’s influence in particular business contexts. These insights should prove to be interesting, perceptive, and useful to many international business transactions and interactions.
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Michael B. Hinner

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Michael B. Hinner

This application guide explains how one applies for work and studies in the USA, and why typical German application documents and behavior could result in a rejection. While this guide is primarily directed at students, anyone seeking employment in the USA might find useful information and tips in this work. In addition to describing all phases of the entire application process, this guide also presents examples of all application documents – including letters of recommendation, acceptance, and rejection.
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Michael B. Hinner

While the world of business may revolve around numbers, such as production and sales figures or profit and loss, no business is possible without people. In fact, all business transactions revolve around people. And when people interact, they need to communicate with one another. One could, thus, postulate that in essence no business is possible without communication. That is why an understanding of communication is critical to an understanding of business. And who better to explain what communication is and how it functions than some of the leading experts in the field of human communication who have contributed their expertise and knowledge to this volume. The topics of this book range from the general to the specific and from the practical all the way to the theoretical, covering a wide spectrum of communication aspects that include interpersonal, organizational, mass and mediated communication as well as communication technology. The topics focus on the sender and the encoding as well as receivers and the decoding of messages. Even future opportunities for communication are discussed in this volume. The multifaceted topics of this volume reflect the broad array of communication in a variety of business contexts.
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Chinese and Western Business Cultures

A Comparison and Contrast

Michael B. Hinner

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Michael B. Hinner