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Publication Year
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Textuality and Contextuality
Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe©2017 Thesis -
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Advertising and Race
Global Phenomenon, Historical Challenges, and Visual Strategies©2014 Monographs -
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Discourse, Identities and Genres in Corporate Communication
Sponsorship, Advertising and Organizational Communication©2011 Edited Collection -
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Research Methods and Techniques in Public Relations and Advertising
©2017 Edited Collection -
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American Patriotism and Corporate Identity in Automobile Advertising
«What’s Good for General Motors Is Good for the Country and Vice Versa?»©2019 Thesis -
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The Saxophone in Advertising
©2004 Monographs -
Internet-Suchmaschinen als rechtliches Problemfeld
Die rechtliche Beurteilung von Meta-tags, Keyword Advertisement und Paid Listings©2003 Thesis -
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Public Relations and Advertising Theories: Concepts and Practices
©2018 Edited Collection -
Differing Outlook of Contemporary Advertising
©2019 Edited Collection -
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Omnipresence of Advertising
©2024 Monographs