Marketing im globalen Wettbewerb / Marketing & Global Competition

ISSN: 1867-8424

The series “ Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.

2 publications

Institutionelle und Sozial-Ökonomie / Institutional and Socio-Economics

"In the "Institutional and Socio-Economics" book series, the economy is studied as a genuinely social system of heterogeneous agents in an institutional context. The series includes a broad range of different methodological approaches, theoretical perspectives and subjects of study. Interdependencies among agents in complex social systems can be studied using evolutionary economic models, as well as institutional economic and simulation studies. Hence, the focus is being laid on approaches that are more explorative than the standard equilibrium analysis; on approaches that allow for complexity; on approaches that consider development, history, institutions, and values. Thus, we may conclude that institutions are more than just devices for the reduction of transaction costs. From an institutionalist perspective, institutions are the common and collective solutions to social decision problems, particularly social dilemma problems, coordination problems, and collective-good problems. Such solutions require ‘recognized interdependence’ and learned coordination and cooperation, thus a learned culture of a long-run perspective – emerging as the result of a process of interactions. Institutions often are transitory only, part of the ongoing dynamics, adequately modeled possibly as an evolutionary process. Also, they may be instrumental solutions to a social decision problem at first and may degenerate into ceremonial power-and-status-based phenomena later, thus limiting the possibility of further innovation and development. In a genealogy of economics, the thematic and methodological spectrum of this book series would embrace the history of thought beginning with the classics including great names such as Adam Smith and Karl Marx but also the late classics who already have struggled with issues like complexity, process, historical time, and evolution. In newer times, the spectrum continues with Veblenian, Keynesian, and Post-Keynesian thinking; it would also include works in the traditions of original institutionalist economics, ecological economics, Neo-Schumpeterian thinking, evolutionary economics, and game theory. Social economics and social policy analysis, behavioral economics, complex modeling, system dynamics, and agent-based computational economics would be embraced as well. Such lists, however, can never be exhaustive. Last not least, institutional and socio-economics deals with the epistemology and substance of values, norms and ethics, value warrants of economic behavior as well as the normative foundations of economics. This series, thus, stands in the best traditions of plural economic research areas and pluralistic theoretical perspectives. It may be called ’heterodox’, but it shall always be cutting-edge and of high quality. Enjoy exploring the works of this book series. The Editors: Wolfram Elsner Editor-in-Chief University of Bremen Torsten Heinrich Managing Editor University of Bremen Wilfred Dolfsma Co-Editor University of Groningen Arne Heise Co-Editor University of Hamburg Helge Peukert Co-Editor University of Erfurt Werner Schönig Co-Editor Catholic University of Applied Sciences Cologne Homepage der Herausgeber: Prof. Dr. Wolfram Elsner (Editor-in-Chief) Dr. rer. pol. Torsten Heinrich (Managing Editor) " "In the "Institutional and Socio-Economics" book series, the economy is studied as a genuinely social system of heterogeneous agents in an institutional context. The series includes a broad range of different methodological approaches, theoretical perspectives and subjects of study. Interdependencies among agents in complex social systems can be studied using evolutionary economic models, as well as institutional economic and simulation studies. Hence, the focus is being laid on approaches that are more explorative than the standard equilibrium analysis; on approaches that allow for complexity; on approaches that consider development, history, institutions, and values. Thus, we may conclude that institutions are more than just devices for the reduction of transaction costs. From an institutionalist perspective, institutions are the common and collective solutions to social decision problems, particularly social dilemma problems, coordination problems, and collective-good problems. Such solutions require ‘recognized interdependence’ and learned coordination and cooperation, thus a learned culture of a long-run perspective – emerging as the result of a process of interactions. Institutions often are transitory only, part of the ongoing dynamics, adequately modeled possibly as an evolutionary process. Also, they may be instrumental solutions to a social decision problem at first and may degenerate into ceremonial power-and-status-based phenomena later, thus limiting the possibility of further innovation and development. In a genealogy of economics, the thematic and methodological spectrum of this book series would embrace the history of thought beginning with the classics including great names such as Adam Smith and Karl Marx but also the late classics who already have struggled with issues like complexity, process, historical time, and evolution. In newer times, the spectrum continues with Veblenian, Keynesian, and Post-Keynesian thinking; it would also include works in the traditions of original institutionalist economics, ecological economics, Neo-Schumpeterian thinking, evolutionary economics, and game theory. Social economics and social policy analysis, behavioral economics, complex modeling, system dynamics, and agent-based computational economics would be embraced as well. Such lists, however, can never be exhaustive. Last not least, institutional and socio-economics deals with the epistemology and substance of values, norms and ethics, value warrants of economic behavior as well as the normative foundations of economics. This series, thus, stands in the best traditions of plural economic research areas and pluralistic theoretical perspectives. It may be called ’heterodox’, but it shall always be cutting-edge and of high quality. Enjoy exploring the works of this book series. May 2012 The Editors: Wolfram Elsner Editor-in-Chief University of Bremen Torsten Heinrich Managing Editor University of Bremen Wilfred Dolfsma Co-Editor University of Groningen Arne Heise Co-Editor University of Hamburg Helge Peukert Co-Editor University of Erfurt Werner Schönig Co-Editor Catholic University of Applied Sciences Cologne Homepage der Herausgeber: Prof. Dr. Wolfram Elsner (Editor-in-Chief) Dr. rer. pol. Torsten Heinrich (Managing Editor) " "In the "Institutional and Socio-Economics" book series, the economy is studied as a genuinely social system of heterogeneous agents in an institutional context. The series includes a broad range of different methodological approaches, theoretical perspectives and subjects of study. Interdependencies among agents in complex social systems can be studied using evolutionary economic models, as well as institutional economic and simulation studies. Hence, the focus is being laid on approaches that are more explorative than the standard equilibrium analysis; on approaches that allow for complexity; on approaches that consider development, history, institutions, and values. Thus, we may conclude that institutions are more than just devices for the reduction of transaction costs. From an institutionalist perspective, institutions are the common and collective solutions to social decision problems, particularly social dilemma problems, coordination problems, and collective-good problems. Such solutions require ‘recognized interdependence’ and learned coordination and cooperation, thus a learned culture of a long-run perspective – emerging as the result of a process of interactions. Institutions often are transitory only, part of the ongoing dynamics, adequately modeled possibly as an evolutionary process. Also, they may be instrumental solutions to a social decision problem at first and may degenerate into ceremonial power-and-status-based phenomena later, thus limiting the possibility of further innovation and development. In a genealogy of economics, the thematic and methodological spectrum of this book series would embrace the history of thought beginning with the classics including great names such as Adam Smith and Karl Marx but also the late classics who already have struggled with issues like complexity, process, historical time, and evolution. In newer times, the spectrum continues with Veblenian, Keynesian, and Post-Keynesian thinking; it would also include works in the traditions of original institutionalist economics, ecological economics, Neo-Schumpeterian thinking, evolutionary economics, and game theory. Social economics and social policy analysis, behavioral economics, complex modeling, system dynamics, and agent-based computational economics would be embraced as well. Such lists, however, can never be exhaustive. Last not least, institutional and socio-economics deals with the epistemology and substance of values, norms and ethics, value warrants of economic behavior as well as the normative foundations of economics. This series, thus, stands in the best traditions of plural economic research areas and pluralistic theoretical perspectives. It may be called ’heterodox’, but it shall always be cutting-edge and of high quality. Enjoy exploring the works of this book series. The Editors: Wolfram Elsner Editor-in-Chief University of Bremen Torsten Heinrich Managing Editor University of Bremen Wilfred Dolfsma Co-Editor University of Groningen Arne Heise Co-Editor University of Hamburg Helge Peukert Co-Editor University of Erfurt Werner Schönig Co-Editor Catholic University of Applied Sciences Cologne Homepage der Herausgeber: Prof. Dr. Wolfram Elsner (Editor-in-Chief) Dr. rer. pol. Torsten Heinrich (Managing Editor) "

11 publications

Veröffentlichungen des Instituts für deutsches und europäisches Wirtschafts-, Wettbewerbs- und Regulierungsrecht der Freien Universität Berlin

The series of books entitled Veröffentlichungen des Instituts für deutsches und europäisches Wirtschafts-, Wettbewerbs- und Regulierungsrecht der Freien Universität Berlin, published by the Institute for Energy and Regulatory Law in Berlin, presents studies carried out within the Department of Law. The editor Professor Franz Jürgen Säcker has hereby established a platform for the publication of monographs and anthologies in collaboration with the Free University of Berlin. From volume 48 this series will be continued as Veröffentlichungen des Instituts für Energie- und Regulierungsrecht Berlin . Die Buchreihe Veröffentlichungen des Instituts für deutsches und europäisches Wirtschafts-, Wettbewerbs- und Regulierungsrecht der Freien Universität Berlin präsentiert Studien aus dem Fachbereich der Rechtswissenschaft. Der Herausgeber Professor Franz Jürgen Säcker schafft hier in Zusammenarbeit mit der Freien Universität Berlin eine Plattform für Monographien und Sammelbände. Die Reihe wird mit Band 48 unter dem Titel Veröffentlichungen des Instituts für Energie- und Regulierungsrecht Berlin fortgesetzt.

47 publications